Lakrids by Bülow
Graphic Designer
In 2023, I joined the marketing team at Lakrids by Bülow, the renowned Danish confectionery brand, where I had the privilege of contributing as a graphic designer. Over the course of the year, I played an integral role in developing marketing assets for our global markets, while also creating compelling designs for product packaging and retail spaces. My work focused on elevating the brand’s visual identity, ensuring that each design reflected the quality and craftsmanship that Lakrids by Bülow is known for worldwide.
THE PRODUCT
Lakrids by Bülow boasts a strong and timeless visual identity, which serves as the foundation of the brand’s success. However, the team and I were committed to continuously innovating and evolving, pushing the boundaries with each seasonal product launch and campaign. Together, we worked to expand and refine the brand’s visual presence, ensuring it resonated with our audience while staying true to the core values of quality and craftsmanship.
MY WORK
From brochures and billboards to jar and box packaging, office signage, seasonal mailings, photoshoots, and store openings, I had the opportunity to contribute across a wide range of projects that define the essence of Lakrids by Bülow. Over the course of the year, I was actively involved in every aspect of the brand’s visual and experiential presence, playing a key role in shaping the company’s identity and ensuring consistency across all touchpoints.
