Linelu

Graphic Designer - Brand Activation

Since meeting the talented Linelu, I’ve been inspired by her creativity, and we've developed a strong collaborative relationship. Over the years, I’ve had the pleasure of working closely with her on shaping and evolving her brand, contributing to its unique visual identity.

BRANDING

Our goal was to highlight the contrasts that define her. Being a witch in 2024 is far from traditional—it’s a blend of unexpected influences. She embodies a mix of Barbie and celestial being, drenched in goo and bubble gum, breaking away from the darkness and rituals of old. She is a fusion of light and chaos, a modern reimagining of what it means to embrace power and magic in today’s world.

PROJECTS

Together, we’ve collaborated on a wide range of projects, including her website and webstore, business cards, features in magazines, and her impactful presence at both Karrusel Festival and Distortion Festival—two major techno events in Copenhagen. And this is just the beginning; there’s much more to come.

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